Garner New Business with Chocolate Vine Webinars

If you are just beginning a webinar program or have been hosting webinars with disappointing results, Chocolate Vine can put into play a quality webinar program that yields sales revenues.  Our approach uses a four part strategy based on deep target market analysis, innovative promotions and best practices, quality presentation designs and flawless coordination. 

Strategy Analysis:  Understand your target audience online habits, what your competitors are doing with webinars and how you can differentiate in a crowded field.

Lead-Driving Promotion:  Use traditional best practices for email marketing, cosponsored emails and online ads to drive audience attendance.  Explore new media techniques such as blogs and social networks to touch prospects where they live online.

Content Design: Create compelling presentations that keep audiences intrigued in your message.  Ensure an enthusiastic delivery from your speakers.

Flawless Management:  Rest assured that the myriad of webinar details will be handled with the Chocolate Vine 50 Point Webinar Checklist and end-to-end management.

Strategy Analysis:
Look Before You Leap

Taking the extra time to understand the complexities of your target market and how webinars will contribute to lead efforts will pay many dividends.  Strategy Analysis provides a complete analysis of how a webinar series will fit into a company’s marketing strategy for the year.  Chocolate Vine will:

Evaluate target market for identification of associations, online communities, industry experts and analysts, and blog habits and sources.

Perform webinar saturation analysis to ensure your series won’t get lost in the crowd.

Execute a competitor webinar analysis.

Create a webinar series strategy with suggested timelines and topics using an integrated marketing approach.

Evaluate sales force automation (SFA) systems and processes for handling webinar leads.

Deliverable:  Webinar strategy analysis report

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Lead-Driving Promotion:
If You Build it, They Won't Just Come

Having the best champagne and the hottest band won’t make the party if the guests don’t show up.  So it is with webinars.  There must be both a compelling reason to attend and a way to reach the right targets.  Chocolate Vine will aggressively promote your webinars so that you’ll garner the right number of the most qualified prospects. Chocolate Vine’s promotion services:

Produce the right topic, speakers, title and positioning to attract your target audience to your webinar.

Determine your webinar registration and attendance goals.

Identify compelling speakers, both internal and external, who will be a draw for the event.

Execute an innovative approach to find prospects where they live online through extensive research of target market’s online communities, associations, blog habits, news postings and social networks.

Use multi-venue promotions to ensure you’re reaching the widest audience possible.

Coordinate internally to leverage other marketing efforts already underway.

Promote the recorded version of the webinar to increase ROI.

Deliverables:  Goal statement, Webinar promotion plan, Daily registration report, Creatives for promotion venues.

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Content Design:
Don't Bore Me with the Facts

We’ve all been through presentations of hundreds of bullet points that could put a caffeine addict to sleep.  Once you’ve garnered the right attendance to your webinar, don’t waste it with a less than stellar presentation.  With years of presentation experience, Chocolate Vine is ready to work with you to create the most engaging presentation to win over your prospects.  Chocolate Vine’s Content Design will:

Produce dynamic messaging that logically flows through the entire presentation and correctly positions your company/services.

Create a presentation that doesn’t feel like a sales pitch.

Use high-end graphics that convey ideas without boring the audience.

Integrate stories to intrigue listeners.

Include reasonable breaks with questions and surveys that promote audience interaction.

Provide speaker training for an energetic delivery that captivates your audience.

Conduct practice sessions to ensure the right levels of enthusiasm and smooth transitions between speakers.

Deliverables:  Presentation outline/messaging, Speaker identification, Creative development, Final presentation, Practice sessions.

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Flawless Management:
The Devil's in the Details

While the planning and execution of a webinar should go like clock-work, for many it’s the details that fall through the cracks.  Chocolate Vine is there to ensure that every aspect of the webinar comes together flawlessly, without a hitch.  Chocolate Vine will:

Manage the entire webinar process, end-to-end.

Produce messaging and creative designs for every aspect of the webinar in a timely manner for your approval.

Deliver invitations and reminders and execute promotions without fail within the appropriate timelines.

Create dynamic presentations and submit for approval in a timely manner.

Prepare speakers and ensure they are ready prior to the event.

Provide moderator services and event day support.

Transfer leads to your sales force automation (SFA) system for processing by sales.

Deliverables: 50 point Coordination Checklist, Weekly progress reports, Webinar day support, Moderator services.

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